The Quality of an end user's Experience (QoE) is arguably the single, most-important communications parameter. However, a good QoS, which represents network performance, does not always equate to a good QoE. And, despite its importance, QoE is exceedingly difficult to assess and manage. The design and implementation of critical applications as part of Triple Play have a significant effect on QoE. Within the existing framework of QoS and QoE, this panel will examine the significance of application performance and the implications for a new parameter: the Quality of Application (QoA).

Einar is CTO and founder of Owera. He has extensive experience in the international electronics and telecommunication industry, with providing VoIP solutions to OEM/ODMs worldwide and automatic provisioning systems to telecommunication operators, ISPs and OEMs. He is a regular speaker at conferences and forums, addressing the opportunities and challenges assoiciated with delivering high quality IP services over low cost best-effort networks.

Dennis brings 24 years of experience in various aspects of marketing and business
planning for systems and network solutions. He directs a team of analysts that
focus on the development of the Networked Services Management practice areas
that span performance availability and service management across enterprise and
telecommunication markets.
At EMA, Dennis has pioneered research in converging management strategies such
as performance/availability, integrated security, changing organizational dynamics in IT, and management issues shared between the enterprise and the service provider communities. Dennis works extensively with clients to help establish meaningful product positioning within an overcrowded marketplace.
Dennis is a speaker on many management related issues and author of featured articles in Network Magazine and Business Communication Review.

Bob Emmerson is an English national living in the Netherlands. He holds a degree in electronic engineering from London University and now works as a freelance writer, part-time consultant and industry observer. Bob writes about Information and Communications Technology for various technical and business publications. In addition he has produced three market reports for the Financial Times as well as a number of white papers. He is currently the European Editor of VON Magazine.

Chief Scientist for Apparent Networks, Loki Jorgenson, PhD, has been active in computation, physics and mathematics, scientific visualization, and simulation for more than 18 years. Trained in computational physics at Queen's and McGill universities, he has headed research in numerous academic projects from high-performance computing to digital publishing. Dr. Jorgenson has distinguished himself as a regular contributor to SearchNetworking.com’s Networking & Systems Management Tip site as well as the lead columnist in SearchNetworking.com’s High-Performance Networks Info Center. At Apparent Networks, Dr. Jorgenson leads network research in high performance, wireless, VoIP and other application performance, typically through practical collaboration with academic organizations and other thought leaders such as BCnet, Texas A&M, CANARIE, and Internet2.

Peter Thompson is Chief Scientist and one of the founders of U4EA Technologies Ltd, a company established to commercialize advanced research into network QoS, undertaken during the four years that he was a Senior Research Fellow at the Partnership in Advanced Computing Technology in Bristol, England. Previously he spent eleven years at STMicroelectronics, where one of his numerous patents received a corporate World-wide Technical Achievement Award. For five years he was the Subject Editor for VLSI and Architectures of the journal Microprocessors and Microsystems, published by Elsevier, and he has been a Visiting Fellow in the Department of Computer Science at the University of Bristol, England since 1996.

Ben Teitelbaum is Product Marketing Manager for Content Delivery Services at BitTorrent, Inc. Previously, Ben was at Internet2 and Advanced Network and Services, where he led various national-scale Internet technology initiatives, including: the QBone interdomain IP quality of service (QoS) testbed and the SIP.edu and ISN voice over IP
(VoIP) peering initiatives. A frequent speaker and author on emerging Internet technologies at academic and industry conferences, Ben holds degrees in mathematics from MIT and in computer science from the University of Wisconsin--Madison.