Kfir Pravda is an independent consultant, facilitating cooperation between media and technology companies. He is also the Vice President of Marketing and Business Development of the International Multimedia Telecommunication Consortium (IMTC), where he is responsible on the organization’s message, strategic processes and overall marketing activities. Kfir was involved in the formation and strategy of several joint ventures, such as the Star Map Alliance, headed sales efforts to European mobile operators, chiefly T-Mobile International, and formed several media ventures.