Savatar will present the results from their latest research into Small and Medium Business (SMB) VoIP Market. This session will highlight SMB purchase drivers, the competitive landscape and the role of the channel in this important, growing market.

John Macario is president and founder of Savatar, a management consulting company that helps telecommunications clients succeed in selling VoIP solutions to the Small and Medium Business (SMB) market. The firm has worked with large carriers, wholesalers, equipment providers and software developers to define product, establish sales channels and optimize sales techniques for VoIP products in the SMB market.

Prior to founding Savatar, John held senior positions with Digitas, a Boston-based direct marketing company where he worked on numerous projects in the telecommunications industry. He has worked as a brand manager for multinational corporations and has consulted to the Governments of Canada, Ireland and Scotland on a range of technical and marketing issues.