The web 2.0 world is evolving driven by the “Technology Avalanche” and the “Empowered Consumer”. Companies across industries are challenged with significantly improving productivity to drive future growth. When moving towards a borderless organization, IT-enabled collaboration tools will be crucial. Companies therefore need to carefully develop a tailored collaboration strategy to maximize business benefits from IT. Cisco provides the collaboration tools to capture the web 2.0 opportunity.

Jörgen Ericsson is a Senior Director responsible for Cisco IBSG (Internet Business Solutions Group) in Nordics. IBSG works in strategic projects with customer business and technology Senior Executives to assist them in defining maximum business benefits to their company from IT/ Technology. Prior to Cisco Jörgen was the Group CEO of Adera, a publicly traded IT/ e-business company. He also has a long career as a strategic management consultant with McKinsey and A.T. Kearney.