Minerva Helps With High IPTV Expectations

Change has become a sometimes empty catch phase in this political season, but there’s nothing empty about how change will affect telephone companies, whether urban or rural, CLEC or ILEC. Telcos must change their view of operations and become full service providers, offering video entertainment and, if necessary, restructuring the already complex back office to handle a new pile of operational, provisioning and billing challenges.

Done correctly, these changes will allow telcos to pick up a little spare change and increase ARPU by properly and promptly billing video subscribers for services like pay-per-view, VoD and premium channels — to say nothing of applications that eventually will be provisioned along with entertainment.

For telcos, no matter their size or geography, this change should be incremental, said Reed Majors, marketing consultant for Minerva Networks. Minerva is an IPTV infrastructure provider trying to guide its customers into the video space amid high expectations of what IP means to traditionally straightforward entertainment delivery.